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What is Experiential Design?

Updated: Mar 25, 2023

Automotive Experiential Designs by Mike Bell

Experiential design is a design approach that focuses on creating immersive, engaging experiences for users, often through the use of technology and other interactive elements.

It can be applied to a wide range of fields, including architecture, museum and exhibition design, product design, marketing, and more.

The ultimate goal of experiential design is to create a deeper connection between the user and the design, whether it is a physical space, an object, or a digital product.

Some examples of experiential design are interactive installations, virtual reality and augmented reality experiences, museum exhibitions and theme park attractions.

Beverages Experiential Designs by Mike Bell

The design is typically user-centred and aims to create an emotional connection with the user.

A good experiential design takes into account all the senses, including sight, sound, touch, and smell, and creates an environment that is easy to navigate and understand.

It also frequently aims to evoke emotion and provide a memorable experience.

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Mike Bell [ ] is a freelance 3D designer based in the UK who specializes in creating high-quality 3D models, animations, and visualizations for a wide range of clients across various industries. With over 40 years of experience in the field, from making the shows happen on-site to winning the pitches in offices, Mike has developed a reputation for delivering exceptional quality work and providing excellent customer service to his clients. He is highly skilled in using a range of software programs to create visually stunning and engaging content for live events, exhibitions, and experiential projects. In addition to his technical skills, Mike is also adept at working collaboratively with clients to understand their needs and create customized solutions that meet their unique requirements.

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