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Some regular questions…

What kinds of events are you capable of designing?

My 3D design skill set is versatile, allowing me to design for an array of events such as conferences, AGMs, digital gatherings, product unveiling ceremonies, trade fairs, brand promotions, themed setups, experiential activities, and much more. I can readily adapt to the unique demands of different projects and deliver impactful designs.

What is your pricing model for your services?

As a freelance exhibition, event and experiential designer I provide clients with project quotes in advance on an hourly basis, giving them a certain budget while also providing the flexibility to include 'quick modifications' and alterations. For such projects, I also extend 'pitch rates'. Time is meticulously logged for all projects, and each invoice is itemized into line-hour components. This adaptable pricing approach helps clients in efficient budget management.

Which software and tools do you employ in your design work?

I utilize an array of industry-standard software and tools for tasks such as 3D modelling, animation, and rendering. The final designs for my projects can be provided in various formats such as PDF layout sets, standalone high-resolution images, walkthrough videos, 360-degree viewers, and Augmented Reality (AR).

How do you keep yourself updated with recent design trends and technologies?

My dedication to continuous learning keeps me abreast of the newest trends, technologies, and best practices in the industry. I stay up-to-date by actively participating in workshops, webinars, and conferences, and by following design blogs and forums. I also regularly invest in high-end hardware to run my construction and rendering software, ensuring quick turnarounds in project development, often under stringent deadlines.

What measures do you take to ensure efficient communication during the project?

Keeping open and clear communication with my clients is a top priority for me. This includes regularly updating them on the project's progress, sharing design drafts for their feedback, and being available at all times for discussions to address any issues or to make necessary modifications.

How do you handle feedback and revisions during the design process?

I approach feedback and revisions as integral parts of the design process. I believe they provide an opportunity to fine-tune the project and make it align perfectly with the client's vision.

Initially, I ensure a comprehensive understanding of the project requirements to minimize the need for substantial revisions later. After sharing initial design drafts, I actively seek client feedback. I welcome their thoughts, ideas, and suggestions to ensure that the design is evolving in the right direction.

Every feedback is carefully analysed and incorporated into the design in the most aesthetically pleasing and functional way. I am open to iterative revisions and believe that each iteration brings us closer to the perfect design.

To streamline this process, I set clear guidelines on revision rounds and deadlines from the start, so we can manage time and expectations effectively. I always ensure to maintain open lines of communication, so the client feels heard and satisfied with the progress and final result.

I see every piece of feedback as an opportunity to learn, improve, and deliver a design that not only meets but exceeds the client's expectations.

How do you approach new design projects or challenges?

When I embark on a new design project or encounter a design challenge, I adopt a structured and adaptive approach. Here are the steps I typically follow:

Decoding the Brief:

The first step is always to fully understand the project brief and the client's objectives. I make sure to delve into all specifics, ask pertinent questions to remove any ambiguities and gain a thorough understanding of what is expected.

Research and Ideation:

Once the project's goals are clear, I move on to research. This step may involve exploring market trends, studying competitors, or understanding the target audience's preferences. The insights I gather during this phase feed into the ideation process, where I brainstorm initial design concepts.

Design Development:

After narrowing down a concept, I begin the process of design development. This involves refining ideas, sketching, 3D modelling, or creating digital drafts. I incorporate the project's key requirements, the client's brand identity, and creative design elements during this stage.

Feedback and Iteration:

I then present the design drafts to the client and invite their feedback. I see the design process as collaborative, and I consider client feedback integral to refining the design. I revise and iterate the design as necessary until we arrive at a solution that meets the project's requirements and the client's vision.

Final Design and Delivery:

After the design has been finalized, I prepare it for final delivery. This might involve creating high-resolution images, compiling a detailed design document, or setting up files for production.

Throughout this process, I maintain regular communication with the client, ensuring transparency and enabling the timely addressing of any concerns or changes. This methodology, while systematic, leaves room for adaptability, thereby helping me tackle any new design project or challenge effectively.

Do you have any specialized areas of design that you focus on?

Yes, I do have certain areas of design where my expertise particularly shines through. My speciality lies in creating innovative design solutions for events, such as brand activations, trade shows, and product launches. My designs for these events not only visually captivate the audience but also create immersive experiences that resonate with the brand's message.

In addition to this, I have a strong background in designing for virtual events. Given the shift to digital platforms in recent times, I have honed my skills in creating engaging virtual environments that can capture the essence of physical events and enhance the attendee experience.

I also have a special interest in using 3D modelling and animation to bring design concepts to life. I'm proficient in using advanced software tools to create high-resolution 3D models, animations, and renderings that provide clients with realistic visualization of the final design.

However, I am not limited to these areas. My versatility allows me to adapt to different design needs and deliver outstanding results across a broad range of projects.

How do you manage tight deadlines while maintaining the quality of your work?

Managing tight deadlines without compromising the quality of work is a delicate balance, and I employ several strategies to achieve this:

Effective Planning:

From the outset of a project, I create a detailed timeline that breaks down each stage of the design process, from research and concept development to final deliverables. This helps me stay on track and ensure that each phase is completed on time.


I prioritize tasks based on their urgency and importance. This helps me focus on what needs to be done immediately, while also ensuring that each aspect of the project gets the attention it requires.

Efficient Use of Tools and Resources:

I use industry-standard design software and tools that allow me to streamline the design process. These tools not only expedite tasks but also ensure the quality of work remains high.

Regular Updates and Communication:

I maintain clear and open communication with clients to keep them updated on the progress. This ensures that any necessary changes are identified early and addressed promptly, preventing last-minute delays.


I remain adaptable to unexpected changes or challenges that may arise. Being able to quickly adjust plans and strategies allows me to meet deadlines without compromising on quality.


Lastly, I believe it's important to maintain a healthy work-life balance even when working under tight deadlines. Overworking can lead to burnout and impact the quality of work. So, I make sure to take regular short breaks and keep myself energized and focused.

By using these strategies, I can efficiently manage my time and resources, delivering high-quality design work within tight deadlines.

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